Ipromea 2026 Rebrand: New Names, Same Science

Ipromea is excited to announce a fresh look, a clearer name, and a bigger mission. After four years building Australia's most scientifically credentialed pet probiotic range, we've updated our product names to better reflect what each formula actually does for your pet.

This rebrand isn't about starting over. It's about making it easier for pet owners to find exactly what their dog or cat needs.

What's Changed

Our product names have moved from internal code names (iPRO-CALM, iPRO-SUPPORT, iPRO-MOVE, and others) to descriptive, function-forward names that tell you plainly what the product is designed to do:

• iPRO-CALM is now Dog Stress and Anxiety Support
• iPRO-SUPPORT is now Dog Detox and Digestive Balance
• iPRO-MOVE is now Dog Joint and Mobility Support
• Paw n' Purr is now Probiotic Cat Treats
• Beg n' Bark is now Probiotic Dog Treats
• Poochy Pegs is now 2-in-1 Oral and Gut Chews
• Pet Parade is now Collagen Rich Bone, Skin and Coat Care
• Woof Wonder is now Probiotic Pet Shampoo
• Tummy Time remains Tummy Time Liquid Probiotics

What Hasn't Changed

Everything that made Ipromea different remains exactly the same:

• Manufacture in cGMP-certified, TGA-licensed facilities at Yatala QLD, co-located with Probiotics Australia
• The patented Zoonatant postbiotic technology (Z-100, Z-200, Z-300 strains)
• Vet endorsement from Dr Claire Stevens
• HACCP and APVMA certifications
• Billions of CFU per serve in every product
• 100% Australian-made formulas

The Science Is Still the Same

Ipromea's formulas are developed alongside Probiotics Australia, one of Australia's most advanced probiotic research and manufacturing facilities. Our exclusive Zoonatant postbiotic technology remains the core of our liquid products, and our strain selections for each formula continue to be guided by microbiome research and veterinary expertise.

The new names are simply a clearer window into the science that was always there.

Where to Find the New Range

The updated Ipromea range is available now through our website and through our retail distribution network including Petbarn and Pet Circle. If you're looking for a product you previously purchased under its old name, the table above shows you exactly where to find it.

Thank you for being part of the Ipromea journey. The pets of Australia deserve the best, and we're committed to making that easier to find.