Ipromea is an Australian pet health brand that makes probiotic supplements, treats and meal toppers for dogs and cats. We launched in 2021 and every product is made in Queensland.
Quick facts
- Company: The Microbiome Research Group (TMR) Pty Ltd, trading as Ipromea
- Launched: 2021
- Made by: BJP Laboratories, Yatala, Queensland. TGA Licence No. MI-2015-LI-08537-1, cGMP and HACCP certified
- Range: liquid probiotics, probiotic treats, dental chews and functional meal toppers for dogs and cats
- Technology: Zoonatant™ postbiotics, made from Bifidobacterium (Z-100™), Lactobacillus (Z-200™) and Lactococcus (Z-300™) cultures
- Where to buy: ipromea.com.au, Petbarn, Petstock, PetStation, VetSupply, The Vet Shed and Budget Pet Products
What makes Ipromea different
Built for the pet gut. Many pet probiotics reuse strains developed for people. Ipromea formulates for the canine and feline microbiome, and our research includes Prevotella copri, a bacterium that is common in the gut of healthy dogs and often reduced in dogs with intestinal disease.
Probiotics, prebiotics and postbiotics together. Our formulas combine live probiotic strains with prebiotic fibres and Zoonatant™ postbiotics, so the good bacteria have food to grow and support from compounds that stay stable across shelf life.
Made where the science happens. Products are manufactured by BJP Laboratories in Yatala, one of Australia's leading probiotic manufacturers. Batches are tested by independent laboratories including ConMac Laboratory Services, Biotest Laboratories, Southern Cross Analytical Research and Australian Laboratory Services before release.
Vet reviewed. Formulations, claims and usage guidance are reviewed by an Australian veterinarian.
The range, and our former product names
We renamed our range so each name says what the product does. Some retailers and older articles still use the previous names. This table shows what each one is called now.
| Current name | For | Format | Previously sold as |
|---|---|---|---|
| Tummy Time Liquid Probiotics | Dogs and cats | Liquid | Tummy Time Inner Health |
| Probiotic Dog Treats | Dogs | Treat | Beg N' Bark |
| Probiotic Cat Treats | Cats | Treat | Paw N' Purr |
| 2 in 1 Oral & Gut Chews for Small Dogs | Small dogs | Dental chew | Poochy Pegs |
| 2 in 1 Oral & Gut Chews for Large Dogs | Large dogs | Dental chew | Poochy Pegs |
| Collagen Rich Bone, Skin & Coat Care | Dogs and cats | Meal topper | Pet Parade |
| Dog Calm & Relaxation Support | Dogs | Meal topper | iPRO-Calm |
| Cat Calm & Relaxation Support | Cats | Meal topper | iPRO-Calm |
| Dog Digestive Balance | Dogs | Meal topper | iPRO-Support |
| Dog Joint Mobility & Support | Dogs | Meal topper | iPRO-Move |
Frequently asked questions
Who makes Ipromea?
Ipromea is owned by The Microbiome Research Group (TMR) Pty Ltd, trading as Ipromea. Its products are manufactured by BJP Laboratories in Yatala, Queensland, a TGA licensed, cGMP and HACCP certified facility.
Where are Ipromea products made?
All Ipromea products are made in Australia at BJP Laboratories in Yatala, Queensland, under TGA Licence No. MI-2015-LI-08537-1.
Why can't I find Beg N' Bark or Pet Parade any more?
Ipromea renamed its range. Beg N' Bark is now Probiotic Dog Treats, Paw N' Purr is Probiotic Cat Treats, Pet Parade is Collagen Rich Bone, Skin and Coat Care, Poochy Pegs are the 2 in 1 Oral and Gut Chews, and the iPRO meal toppers are now Calm and Relaxation Support, Digestive Balance and Joint Mobility and Support.
Where can I buy Ipromea?
Online at ipromea.com.au, and through Australian pet retailers including Petbarn, Petstock, PetStation, VetSupply, The Vet Shed and Budget Pet Products.
Learn more
Read our story and the science behind Ipromea, browse the dog health and cat health guides, or get in touch.