At Ipromea, there’s no denying that we are dog-obsessed. As we celebrate International Women’s Day on 8th March, we thought it was the pawfect opportunity to shine a light on some of the most fur-nomenal famous female dogs throughout history. These exceptional canines have made headlines for their bravery, loyalty, and incredible talents. From saving lives to going to space, these female dogs have proved time and time again that they are truly amazing creatures. 1. The Four-Legged Pioneer: How Buddy Transformed the Lives of Visually Impaired Individuals In the late 1920s, an American woman named Dorothy Eustis was inspired by the work done by the first-ever guide dog school in Oldenburg, Germany.

Ipromea is excited to be a Bronze sponsor at the upcoming Paws in the Park event on Saturday 27 August 2022, 9am – 3pm, at Mudgeeraba Showgrounds. If you’re looking for a fun dog-friendly event on the Gold Coast, head to Paws at the Park which is an award-winning dog market event and the biggest of its kind. Come see us at our Ipromea tent for your chance to… Enter the competition to WIN an Ipromea Pet Microbiome Test Kit, plus a chance to win 1 of 20 Ipromea product prizes Buy a copy of DR CLAIRE STEVEN’s BOOK ‘LOVE YOUR DOG’ Get a photo with CHINO – THE ROOKIE SURFING DOG LEARN MORE about the importance of pet probiotics and what they do Buy some products, PLUS more! Exclaimer: Stock is limited, so get in quick! It will be a fun day out together, with plenty to do. We look forward to seeing you there! For more info, check out their website HERE

We are proud to announce that Ipromea is going to be participating in the Sydney Dog Lovers Show! Event Details When: Saturday 6 & Sunday 7, August 2022 Time: 9:30am – 5pm daily Where: Sydney Showground Ipromea’s Stand: 239 Ipromea is going to the Dog Lover Show in August 2022! Ipromea is going to be part of one of the biggest Australian dog festivals, and we can’t wait to share all the details with you. The Sydney Dog Lovers Show is not just a simple fair, for two days national and international dog brands will be educating, entertaining and inspiring dog owners and lovers. We would love to see you there and share the WOOF LOVE. The whole show will be packed with attractions, talks and exhibitions. You just need to register and purchase your ticket here. Walk around and see the amazing brands and products exposed during the weekend, check out our stand (Ipromea 239) and get free samples for your doggie.

Central Pet are hosting their first trade night bringing together pet brands and customers, so Ipromea has signed up to be their Platinum Sponsor for the event. There will be an offline or in-person trade night on 23 July at the Wildlife Sydney Zoo and a virtual event on 26 July. After two long years of not being able to meet and catch up with national and local pet suppliers and wholesalers, the Central Pet Trade Show is giving us the opportunity to re-invigorate the pet health industry. The event is promising to be fun, but it will also educate all the attendants, so we can provide the best to your pets. The virtual event is using pioneering digital technology to bring our 3D trade exhibition to a bigger audience that can not make the in-person event. There’s webinars, online chatting, document hub, meeting and message functionalities. You can enter the virtual event and interact with the stands on a whole other level! Who are Central Pet? Ipromea work with Central Pet who are a national wholesale distributor of pet products – specialising in animal health retail. Basically, if you are a retail/pet shop and you wish to stock Ipromea – these are the guys to go through. They have a fantastic ordering system and have multiple warehouses across the country so you’re sure to get your hands on Ipromea products efficiently so you can get them into customers hands. Central Pet leads the industry thanks to its dedication to delivering the best quality pet product in the country. ​ ​Aligning with our mission, Central Pet only delivers outstanding products, and therefore Ipromea is proud to be the platinum sponsor for their upcoming events. The Central Pet Trade Show is a great networking occasion to help build brand awareness, introduce new products, share industry insights, offer trade deals and nurture customer relationships with local independent pet stores and brands. We hope to see pet industry customers, brands and wholesalers at the Wildlife Sydney Zoo for the in-person event or catch you in the virtual exhibition.

Chino, a Field Golden Retriever, embarks on an Ipromea pet probiotic journey in this fun-filled animated advertisement highlighting the benefits Chino and her family go through on her probiotic path. The Advertising Campaign Ipromea, the marketing team at Zakazukha and the talented animators at Caldwell Entertainment have combined their creative minds to produce a colourful animated TVC, hitting screens on the WIN Network next week. Ipromea’s pet probiotic journey advertisement will run over the next 6 months across regional Queensland, New South Wales and Victoria. Supported by a digital campaign, Chino’s journey aims to generate awareness around the harmful germs unintentionally transferred from pets to families and show how probiotics especially designed for pets can help keep us safe from unwanted bacteria. The advert adopts a light and humorous tone to convey its message aimed at pet owners and their families, and features images of Chino surfing and getting into general puppy mischief. https://www.youtube.com/watch?v=ALDq9yEdi-E&t=3s Ipromea’s Probiotic Journey The story behind the animation centres around an adorable puppy called Chino, Ipromea’s fabulous petfluencer/dog ambassador, and the first steps of her exciting probiotic adventure. Chino’s story includes her loving family with whom she shares much of her time playing, eating, and sleeping together, but unbeknownst to them all – they are also sharing microbiome and gut issues. Like most puppies learning to exist in the big wide world, Chino find herself getting into all sorts of messes, from licking things she shouldn’t, dragging her bum along floors, rolling in mud, eating flies and rubbish to who knows what else! Consequently, Chino unknowingly picks up and spreads all sorts of disgusting germs to the rest of her family and, unsurprisingly, Chino and the family’s infant start to feel sick. The invisible germs affect and influence their gut microbiome, causing an imbalance which results in gut issues, tummy upsets, and possibly other types of bacteria-related illnesses. But all that changes when… “Chino takes her first big step in her next great adventure… the Ipromea Probiotic Journey.” Ipromea functional pet products are packed full of probiotics that are especially designed to help improve the gut health of your four-legged friends. It helps balance the bacteria in your cat or dog’s gut, so they can stay healthy and active and continue making new friends. Due to taking her daily probiotics, Chino begins to feel happier, healthier and has the energy to do the things she loves – such as surfing! When Chino and her owner visit a dog park, another owner is concerned that Chino is not protected by probiotics. Luckily, she is and Chino’s owner pulls out a bag of Ipromea Beg N’ Bark probiotic treats which he carries everywhere they go. Chino’s story teaches us about the dangers of harmful bacteria on unsuspecting pet owners and the importance of keeping families protected via regular probiotic supplement intake. It also educates more people about the benefits of probiotics for pets, and how Ipromea probiotics are designed with dog and cat-specific probiotic strains which target microbiome or gut bacteria – ultimately, balancing good and bad bacteria to maintain general health and well-being. To find out more about the extensive research behind pet probiotics, visit Ipromea. There are numerous studies supporting the many benefits of probiotics for our beloved fur babies. Chino The Surfing Pup The story of Chino starts with the tragic passing of Porkchops, a beloved surfing British Bulldog with over 165,000 Instagram followers. The teams at Ipromea and Brisbane breeders Activ Goldens partnered together to help Porkchop’s grieving owner, Sam Rollinson, a surf instructor at Go Ride a Wave – Surfers Paradise, by gifting him with an adorable Golden Retriever pup. These days, Porkchops’ legacy continues on – Sam enjoys teaching Chino to surf the waves on the beaches of the sunny Gold Coast. Read Chino’s story full story here. About Ipromea Ipromea is Australia’s first new functional product range that restores your dog’s natural microbiome from head to tail and everywhere in between. Our range ensures their wellbeing while keeping harmful pathogens at bay, with the goodness of billions of probiotic bacterial cells in every bite. With their digestive system making up around 80% of their immune defence, gut health for your dog should be a top priority. Please find the range of Ipromea products HERE .

To help celebrate our one-year anniversary, Ipromea is running a birthday week special offer of 25% off the entire Ipromea pet probiotic range. The Ipromea first birthday is officially today, 11 March, and we have a whole week of celebrations planned.

The 30.4 million pets in Australia today are receiving improved levels of care with the increase in gut health remedies according to a Gold Coast company and local veterinarian. Pet probiotic company, Ipromea, launched a year ago and has already exceeded their predicted product sales by 300 percent. “The probiotic trend that has already swept through other countries is starting to catch on in Australia as more people are grasping the importance of gut health for their pets, which is similar to the benefits for humans,” said Tony Davis, Ipromea Group Brand Manager. “Within a year, despite launching during COVID-19, we’ve managed to grow rapidly, with this month’s sales expected to reach between 75 and 85 thousand units and there’s so many more brands popping up offering similar products on the market.”

A new pup will hopefully heal the hole left by the unexpected passing of the Gold Coast’s very own Instafamous surfing dog, Porkchops the British Bulldog. Facing the loss of his best friend and surfing companion, it has not been easy for owner Sam Rollinson, but a new Golden Retriever puppy called Chino from sponsors Ipromea and breeders Activ Goldens should help. “Losing a pet is like losing a best friend, and no matter how great their diet is and how active their lifestyle is like Porkchops, some dog’s lifespans are already determined by their genetics,” said Mr Rollinson. “Nothing can properly fill the void of losing my best friend, but the gift of a puppy such as Chino is definitely a new friendship that will grow and help me recover from my loss.” The existing relationships that Sam has managed to develop through Porkchops meant that Ipromea and Activ Goldens could take their partnership with him to a whole new level by gifting Sam a gorgeous puppy. The partnership will follow the journey and life stages of Chino taking probiotics from a pup to becoming an adult dog and monitor the health benefits via microbiome testing. The new puppy’s name, Chino, is a play on the product that was developed by Porkchops with the help of Ipromea called the Porkchoppuccino. “I knew I would want another dog eventually and it didn’t necessarily need to be another British Bulldog. It just so happens that the best surfing dog in the world is a Golden Retriever called Ricochet , so she is the perfect breed to train to surf so we can continue Porkchop’s legacy.”  Chino will eventually take over Porkchop’s Instagram page that has 165,000 followers. Activ Goldens has a top breeding lineage, also known as the ‘Porsche of the dog world’ and Chino is one of those puppies that is destined for great things. Ipromea Brand Manager Tony Davis is excited by this next phase of their partnership with Sam and Chino, where they will follow her journey of learning to surf plus maintaining her health through probiotics. “Everyone in the community is saddened by the loss of Porkchops and to show our continued support for Sam, we jumped on this opportunity to gift him a puppy that will learn to surf with him and go on an amazing probiotic health journey from the very beginning,” said Mr Davis. “Partnering with Activ Goldens made sense to us because they not only breed some top dogs, but they also happen to be working alongside Probiotics Australia, the science behind our products, on an upcoming release of probiotic products for dogs.” Chino is set to jump onto the surfboard and become one of the best surfing dogs in the world. Training with the best at Go Ride a Wave – Surfers Paradise . Ipromea will have a tent at the upcoming Paws at the Park on Sunday 7 November at Country Paradise Parklands, Nerang, where visitors can meet Chino and learn more about pet probiotics, microbiome testing and much more. Visit the Ipromea stand . About Activ Goldens Activ Goldens is the celebrated Brisbane based boutique Golden Retriever Stud. Rhys, the owner has spent decades in breeding and training Golden Retrievers to be national dog obedience winners and beautiful family pets. His personal quest, for a dog breed to be far superior for their intelligence and temperament, took Rhys far and wide ultimately sourcing the very best bloodlines in the world. Rhys founded the unique breed of Australian Field Golden Retriever’s, which he proudly boasts to be the Porsche of the dog world. In this unending quest to improve every aspect of breeding the finest dogs there are exciting times ahead as Activ Goldens launches a range of products under the label Activ Dog Health. Activ Daily is a Premium blend of Probiotic dog products designed to support whole body health & vitality for your dog. In the media Gold Coast Bulletin digital article here